Media & press

Brand assets

Official APG Steel Structures Limited logos, colours and typography for press, partners and suppliers. Every logo is supplied as a vector SVG (fonts converted to outlines, so it opens anywhere) and as a high-resolution transparent PNG.

Download full brand kit (ZIP)

Logo

Full colour — dark backgrounds

SVG PNG

Full colour — light backgrounds

SVG PNG

White — on photos, graphite or red

SVG PNG

Black — single-colour print

SVG PNG

Mark & icons

The logo is the original APG STEEL badge, redrawn: primer-red APG breaking out of an I-beam section, with STEEL set into the bottom flange. The compact mark keeps the I-beam and the A for small spaces such as social avatars and app icons.

Mark — red

SVG PNG

Mark — white

SVG PNG

Mark — black

SVG PNG

App icon — graphite

SVG PNG

App icon — red

SVG PNG

Colours

Primer red

HEX #AE3638

RGB 174 54 56

Logo mark, buttons, highlights

Graphite

HEX #0D0F11

RGB 13 15 17

Text, dark backgrounds

Brushed steel

HEX #7F8991

RGB 127 137 145

Secondary text, metal gradients

Concrete

HEX #F2F3F4

RGB 242 243 244

Light backgrounds

Oxide light

HEX #E36E70

RGB 227 110 112

Red text on dark backgrounds

Typography

Headlines

Big Shoulders

Extra Bold (800), uppercase, for headlines and the wordmark. Free, open-source (SIL OFL) — Google Fonts.

Body text

Commissioner

Regular (400) for body copy, Semibold (600) for labels. Free, open-source (SIL OFL) — Google Fonts.

Using the logo

Keep clear space around the logo at least the height of the "A" mark's tie beam on every side.
Minimum size: 120px wide for the full logo, 24px for the mark on its own.
Use only the supplied colour versions — full colour, white or black.
Don't stretch, rotate, recolour, outline or add effects to the logo.

Press enquiries

For interviews, project information or other assets, get in touch.

[email protected]